Keeping Up with the Joneses Lifestyle inflation can be the enemy of wealth building. What could happen if you invested instead of buying more stuff? Related Content Conquering Retirement Challenges for Women Looking ahead can help you conquer these unique obstacles. TIPS for Inflation If you are concerned about inflation and expect short-term interest rates may increase, TIPS could be worth considering. Financial Strategies for Women Some may leave their future to chance but in the world of finance, the effects of the "confidence gap" can be apparent.